Popunder
Scaling Popunder Campaigns Without Burning Budget
How to test offers, whitelist top sources, and grow ROI on high-volume traffic.
GEO mixing, device targeting, and creative rotation for UA.
User acquisition costs vary enormously by GEO and device, and the advertisers who win are the ones who exploit that variance deliberately.
Split campaigns by operating system. Android and iOS users behave differently, install for different reasons, and respond to different creative โ mixing them hides what works.
Blend a few high-volume emerging markets with a Tier-1 core. The emerging markets drive cheap installs for scale while the Tier-1 traffic lifts overall value.
Rotate creatives on a schedule. Install rates decay as an audience sees the same ad repeatedly, and fresh creative is the cheapest way to keep CPI down.
How to test offers, whitelist top sources, and grow ROI on high-volume traffic.
The copy, icons, and angles that lift CTR across mobile and desktop push.
A look inside the multi-layer system that keeps your spend on real users.